Buying Private Health Insurance

As companies cut corners and more entrepreneurs strike out on their own, the individual health insurance market is growing.

“There’s been a precipitous drop in the number of businesses offering coverage,” says Sam Gibbs, senior vice president of eHealthInsurance.com, an online insurance broker.

These days, the same people who traded company pension plans for self-managed 401(k)s are being asked to take on one more chore that used to be handled by human resources: shopping, selecting and purchasing health coverage. And it can be daunting. Check out some of our readers’ experiences.

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