Business Insurance

BlueCross BlueShield of South Carolina last month introduced Blue SpectrumSM, a rebranding of the company’s health insurance plans that also adds less-costly affordable health insurance plans designed for groups and individuals seeking more options.

“With increasing health care costs forcing rising premium prices, some individuals and employers are either dropping their insurance or not picking it up to begin with,” said BlueCross BlueShield Division President David Pankau. “With the introduction of a variety of new product designs, we are providing options that might help companies continue to provide health insurance coverage.”

Business Blue Secure offers similar coverage but adds cost reduction factors that allow for a lower premium. It addresses the needs of employees who want a plan with good benefits, and it helps the employer in balancing coverage and costs.

Tags: business, companies, designed, Group Health Insurance, health, health care, health care costs, health insurance, insurance, Insurance Coverage, Premium

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